At a time when going green is a new fashion trend among celebrities
and those who aspire to be like them, there are few who serve as true
catalysts for the cause. Hawaiian native and recording artist, Jack Johnson,
is one of them. He has become not only a symbol of laid-back acoustic
music, but also an eco-conscious artist/businessman. By transforming the
way his music is created and enjoyed by people all across the globe, he
has taken his pro-environmental words and made them into reality.
Johnson has developed an innovative, environmental recording studio
in which to make his music. He uses recycled material to distribute it.
His world tours not only offset carbon emissions, but invest in new
environmental technology. And he uses much of the proceeds to help
preserve at-risk ecosystems.
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